Local
SEO Services
Local SEO is for local businesses looking to provide a service in a local area or region. Local SEO includes:
- Competitor Research
- Keyword Analysis & Strategy
- On-Site SEO Keyword Mapping
- Guidance for Website Architecture Optimization & Code Optimization
- Content Strategy & Optimization
- Off-Site SEO Promotion
- Content Marketing
- Google Maps Listing Optimization
- Reporting & Analysis
Over the years Google has been morphing how it displays local search. In 2013-2014 many local businesses felt like they had just been side swiped and started to depend on local SEO to remain alive. SEO has become increasingly complex with over hundreds of factors that impact organic search ranks such as local ranking, pack rankings, negative ranking, and competitive market ranking factors. Trying to execute everything within a budget can be difficult for local and even global businesses with a presence with a local presence.
How do you prioritize and determine which should be optimized or left alone? Even the best SEO experts struggle with these issues.
Ready to Ignite Your Leads?
The Answer
Focus on the Basics
Yes, Google will always be making algorithm updates but it is critical that you have basics elements covered. Without these your
rankings will suffer and you won’t be able to make progress. It is unlikely that these elements of SEO will change
in the near or distant future. So, it’s important to have:
A Mobile-Friendly Website.
If your site isn’t mobile friendly your ranks will experience hardship. It would be like skiing powder in a snowstorm without a coat. Having a mobile-friendly website is also important for the mass number of mobile users and to create conversions.
Create Quality Backlinks
Google’s algorithm has a heavy emphasis on inbound links, and figures to remain so. So, by gaining natural, high-domain authority links, local businesses can really improve their domain authority and individual page authority (DA and PA). Creating strategic anchor text and removing bad link is also important.
Optimize Title Tags & Meta Data
Similar to inbound links, title tags are an essential ranking factor that many small businesses overlook. Crafting title tags with target keywords can have an immediate, positive impact on your organic visibility.
Post High-Quality Content
Google has become well known for identifying and rewarding high-quality content. Meaning content that’s is relevant, useful, unique, authoritative, and sharable; a proven recipe for long-term success.
Show Your City & State
Make sure Google knows where you are located by adding your city and state to your title tags, H1 tags, URLs, and on-site content (text and image alt text).
Build on Your Foundation
When your foundation is built properly with these basics other important local SEO tasks can produce dial-moving results. For example, getting citations and user reviews, building a Google My Business Page, publishing a high-quality on-site blog, and publishing local business posts.